Justin M. Ungar
Handlebars-Gold-2.jpg

Handlebars

HANDLEBARS.

IDENTITY, Typography

CLIENT:  Six Bends Harley-Davidson |  www.sixbendshd.com

Typographic and illustrated logo marks for classic motorcycle handlebar styles. I was tasked with branding each handlebar type, capturing the essence and cultural background associated with their respective signature shapes within unique logotypes. The completed set of icons were then emblazoned throughout the interior of the Six Bends Harley-Davidson dealership as large scale, high visibility wall art. Final pieces were applied to the wall as distressed paint over brick, and as vinyl wall decals. Six Bends Harley-Davidson and its surrounding entertainment facilities comprise one of the largest H-D dealerships in the state of Florida.